Executive Branding

Strategic personal branding for leaders ready to be seen, valued, and positioned at a higher level.

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When Your Experience Outgrows Your Positioning

There’s a moment in many careers where the work gets bigger, but the brand stays the same.

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You’re leading more.

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Thinking more strategically.

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Operating at a higher level.

But how you’re positioned still reflects an earlier chapter. That disconnect quietly limits opportunities, conversations, and perception. Executive branding closes that gap.

Referral Partner Program

Executive Branding Is Not a Single Asset

Executive branding isn’t a LinkedIn profile.
It isn’t a resume.
And it isn’t a one-time rewrite.

It’s the strategic alignment of how you show up, how you speak about your work, and what people understand you’re capable of.

When done well, your brand works with you and creates momentum instead of friction.

A Complete Brand, Built Intentionally

Executive branding brings alignment across every place people encounter you.

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Strategic Positioning

How you are seen, understood, and categorized at a glance.

We define your distinct value and position you so the right people instantly “get” who you are and where you belong.

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Brand Narrative

The story that connects your experience and ambition.

We shape a clear, confident narrative that makes your career make sense and points forward.

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Signature Assets

The core materials that represent you at a high level

From LinkedIn to executive documents, we ensure everything reflects the same caliber, message, and intent.

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Visibility & Influence

How your brand shows up when it really matters.

We guide how and where you’re visible so your presence reinforces credibility, leadership, and momentum.

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Opportunity Alignment

Ensuring what you attract matches where you’re headed.

Your brand should open the right doors and filter out opportunities that no longer fit.

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Brand Maintenance

Your brand isn’t static. Neither is your career.

We provide ongoing guidance so your positioning evolves as your role, goals, and visibility change.

There’s No Single Right Way to Begin

Clients come to executive branding from very different places.

Some begin with a focused engagement, like a LinkedIn profile or resume, and expand as their goals evolve. Others choose a comprehensive branding solution from the start because they want everything aligned at once.

Many grow into deeper work over time. Our role is to help you choose the right starting point, not push you into more than you need.

If you’re looking for an experience that is transformational, not transactional, let us be your guide as you carve a path that takes you further than you may have thought.

The Executive Brand Evolution

A comprehensive personal branding engagement designed for leaders ready to align how they’re seen with where they’re going next.

The Executive Branding Solution is a comprehensive, end-to-end engagement designed for leaders who want their personal brand fully aligned with where they’re headed next.

This work goes beyond individual assets to clarify your positioning, narrative, credibility, and direction.

It’s ideal for executives, entrepreneurs, and senior professionals who are ready for a brand that reflects their true scope and ambition.

Donna Serdula, Executive Resumes and Personal Branding

Executive Brand Evolution Methodology

A structured, strategic approach to clarifying direction, aligning positioning, and evolving your personal brand as your career grows.

1Vision Board Orientation
2Brand Discovery
3Strategic Alignment
4Signature Build
5Evolution & Maintenance

Executive Brands Are Maintained, Not Set and Forgotten

As careers evolve, brands should too.

New roles. Expanded scope. Increased visibility. Shifts in direction. Each one changes how you should be positioned.

Many clients choose to continue their work with us through ongoing brand support, strategic check-ins, and guidance as new opportunities arise. Continuation options are introduced after the initial engagement and tailored to each client’s needs.

This is not about constant reinvention. It’s about thoughtful evolution — so your brand continues to support your career, rather than lag behind it.

Explore Other Ways to Work Together

Some clients start with specific, focused services to clarify direction or gain momentum before — or alongside — deeper, strategic work. These focused engagements can serve as the first step toward full executive branding or support specific needs right now.

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Start Here:

LinkedIn Profile

It's hard to write about yourself. Partnering with you, we'll strategically develop and write your LinkedIn Profile so you can put your best foot forward.

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Build Momentum:

Profile & Resume

Your LinkedIn profile and resume should align with your big dreams and true potential. Working with a handpicked team, you'll receive everything you need to move forward empowered, confident and ready for the next chapter of your career.

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Executive Brand Path:

Resumes & CVs

Resumes are not dead! Get your foot in the door with a strong resume that showcases your accomplishments. We also provide cover letters, career infographics and more!

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Brand Your Company:

Company Pages

Your LinkedIn Company page is linked to each and every employee past, present and future on LinkedIn. Let's make sure it spotlights your company and tells the right story!

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Support Your Team:

Employee Profiles

You've worked hard to establish a company brand- but that brand extends to your employees. Let's make sure their profiles reflect them and the company in the best light!

Need Any Help? Feel Free to Contact Us!

What Clients Say About Us

Always transformational, never transactional! That’s what we believe in and strive everyday to accomplish with our clients. This is not a copy and paste assembly line. Instead, clients come to us when they need help taking that leap to transform their brand and move forward confidently and empowered.

Below you will find testimonials from clients… every single one a real live customer of ours… from the brand new to those that started with us over a decade ago.

Mary Kathryn Owen

Hi Donna! As I let you know, you and Heather have transformed my profile, organized my work history and given me new confidence in my job search. Thanks!

Karena Cooke

I strongly recommend Donna & her team to make an incredible impact on your LinkedIn profile and CV. Special Kudos to Brooke & Jill for helping me with an outstanding CV. I have made 100+ contacts in just 3-4 days. Thanks again

Mary Brownell

Because I’m a writer, I was initially hesitant about having help with the revisions of my profile and whether or not someone else would attempt to shape my thoughts of myself in ways that might lead to a professional profile, but might not reflect who I am. My concern was needless. The LinkedIn Associate who took the lead in reviewing and ultimately revising my profile was not only a consummate professional but also completely personal and understanding of my hesitations. She worked diligently with me to find both the professional tone that my profile needed, but also to be true to myself in the ways that mattered to me. She listened to me carefully, figuring out what I was struggling to identify how I truly wanted to be viewed on LinkedIn. Subsequently, she created a profile draft that we reviewed together with very few changes, for she had captured all that I had hoped for in the language of LinkedIn, which is exactly what I needed. If need be, I know that I can reach out to her again and she would respond with professional knowledge and personal attention to detail. Thank you, Heather, many times over.

Arunodoy Sur

The revised profile nicely reflects what I wanted it to show. The branding specialist I was assigned to listened to what I wanted. Also, after the initial version was created I was allowed to give my feedback and have a phone call. She discussed the changes and made a few further revisions based on what I suggested. I really appreciate the professional work and the personal attention I was given.

Roland Abella

Very professional way to approach your clients. I had a really great experience, and I felt valued and appreciated, and most importantly, I was listened to and the outcome was amazing. Thank you

Fadi Abou Diwan

Very knowledgeable and helpful team. understands the requirements from the client and delivers high quality work.

Jeremy Lieberman

Professional service in a timely manner and a thorough and high-quality final product. Completely satisfied and glad I outsourced it to the pros!

Ivan Shulman

Great job, exactly as promised! One issue addressed within a few hours and over my objection, they insisted on starting over! “Extremely Outrageous Customer Service”

Lynn Miller

The writing services provided by Vision Board Media were top-notch and matched my voice precisely!

Darren Betz

LinkedIn Makeover delivered on everything that was promised. Each of my contacts was expert, patient and thorough. It was a tremendous learning experience. I felt a high degree of personal attention. The best part is that the process was a complete success leading to a fantastic new career opportunity!

Thomas R. Smith

Service was very prompt and professional and Carrie was great to work with as she was quite patient with me!

Scott Benton

I thought the profile not only really captured my background and accomplishments but did it in a very engaging way.

Margaret Prestipino

Service was great. I needed to get my LinkedIn profile up to date, and received the assistance I needed

Stanton Thomas

Well-conceived process and business model. Good customer value

Andrew Knuckle

Your staff was professional, knowledgeable, pleasant to work with and extremely helpful. I was very satisfied with their work product.

Bruce Dreblow

I thought the process was extremely well done. The person who worked on my profile listened to me, and then communicated my values and experiences in a very succinct but compelling final form. Very thorough and professional.

Yves Binda

Genita’s insight, patience and attention to detail was outstanding. It felt like she truly cared.

Saskia Verraes

The way you understood my requirements and interpreted the combination of skills and personality was very impressive…I am extremely happy though with my new look profile.

Kurt Hanoomansingh

I think based on my particular circumstances as a consultant with a wide background, it was very valuable. Michelle was awesome in highlighting and comprehensively documenting some of the skills that I historically didn't do a good job of promoting. The process as a whole really helped me clarify my professional services offering, an indirect benefit of the makeover was that of a career coach.

Duane Kotsen

Thanks so much for your assistance on my LinkedIn profile – I am very proud of my professional accomplishments and am now proud of how these are conveyed via LinkedIn. You and Kathi were a pleasure to work with! – Duane

Foster Taliaferro

Laurel Dowswell did a great job of tweaking my existing LinkedIn profile to make it more of a “branding document.” She was very receptive to my desires and offered very constructive feedback. I would recommend these services to anyone wanting a fresh approach to successful branding.

Robert Wheat

Amanda was amazing and really went the extra mile... it has made such a difference...

Lori Willett

I already have recommended your services! Laurel was an amazing associate with whom to work. She really brought my "story" together in a clear and easy-to-understand way. The entire process was seamless and I definitely feel like the cost was an investment in myself.

Wendi was really great – listened closely, drew out important information and then crafted a great LinkedIn profile for me. A great investment.

Keith Reitzel

Great service! Suggestions to improve my profile that I had never considered. Expert consultation resulting in expert outcomes. Thanks again for all the help!

Pateel Papazian

It was definitely a worthwhile investment. My true credentials came out to be much more impressive in the new format.

Makiko Sano

So nice to talk to Wendi and Gail about what I need to improve my Linkedin. And they were very good listeners. Now my profile looks so good. Easy to read and more pro. thank you for your help. Kind regards, Makiko Sano

Daniel Bednar

My Branding Specialist was great. On top of simply writing up a good LinkedIn profile, she was very great to work with and had numerous very good ideas to enhance the impact of my profile.

Paul Mariani

Donna and her team were very patient and worked with me to develop a profile that was excellent!

Vincent Mannion

I enjoyed my interactions with Carmen. It was a painless experience. Thank you

Jackie Freedman

I was amazed at how you can be so quick and yet so thorough. It would have taken me months to get the profile updated instead of a week – and it wouldn’t have been so well done.”

Scott Kilinski

Efficient and accurate. Good experience and saved me a lot of time!

Eric Willinghan

The work of LinkedIn-Makeover.com has been valuable, impactful and professional. I highly recommend getting yourself a Makeover for your page.

Mary Wallace

From the very first time I contacted LinkedIn-Makeover.com, I received excellent service. E-mails were answered rapidly, and calls were scheduled to discuss the Makeover. What a terrific team of professionals! I highly recommend their services!

Brian Hennessey

Donna was great about guiding me through the process of upgrading my personal & company profile. She went above & beyond to make me happy with the end results. Very glad I chose them for my LinkedIn makeover.

John W. Robertson

I am very pleased with the high-level writing skills applied to my LinkedIn profile.

Your LinkedIn service was excellent. Extremely useful and I got really good feedback from Heather Maigur who did my profile.

Justin Franco

LinkedIn Makeover does an amazing service. Although I am going to grad school in the Fall, I have been flooded with messages by recruiters and have made connections that will be beneficial in the future.

Fred Durand

I contacted LinkedIn-Makeover.com on a Thursday afternoon with an immediate need of an updated resume. I had received an unexpected opportunity, but I needed to have a great resume by the following Monday. LinkedIn-Makeover.com assigned a great resume writer that worked over the weekend with me, writing and revising my resume, until it met my satisfaction. The result was a great resume and… a new job!

Lindsay Vose

I am blown away by the quality of work produced. The personal interview was a great touch and I’m glad I went with this package. My only regret is I didn’t do this sooner.

Carlos Barreiro-Martinez

The attention was very good. The service was excellent.

Marc Upchurch

Your service was excellent, it was everything that I was hoping for. The quality, format and content was nearly perfect.

Cathy Murphy

I have referred over 15 people to Donna and her company. She is hands down the best LinkedIn Makeover company out there. After using her service, I received 2 of my last job offers. They found me thanks to my stellar LinkedIn profile. I can’t recommend her more highly. It is worth every penny. Invest in yourself and work with Donna and her team to put your best foot forward!

Joe Rizzi

Hi Donna, My LinkedIn Makeover that your firm created is outstanding! Wendy Blessing did an amazing job on the profile and Alison Lorraine did an amazing job on my resume and cover letter! A million thanks, you guys rock!

Henry Aikhionbare

My sessions with Carmen were focused and interesting. I love the way he coined out my profile from our discussions and my C.V. It also changed my perception about myself. Reading about my achievements in that light gave me a boost of confidence

Ardath Waller

Shannon was able to take my LinkedIn profile that was a total mess - having been added to over my corporate career years and not totally focused on my new venture into bookkeeping - to highlight what is important for my potential clients. I feel like my profile is much better now and I really like the LI business page content as well. Shannon was able to personalize it in ways I would never very have thought about but are important for my potential clients to know - it personalizes my business and looks more like me than before. I am super happy!

Shelly Lowerison

I worked with Marissa and she was extremely professional and did an amazing job of capturing my work history much better than I could have myself. She was genuinely interested in “my story” and portraying that accurately on my profile. I have recommended LinkedIn-Makeover.com to several friends already and will continue to do so!

Alicia Speight

“It was quick, easy and thorough. Very professional.”

Michael Jenkins

I worked with Jan Stone. She was great, professional, knowledgeable and very responsive. The real make-a-difference aspect was her ability to ask me good questions, listen to my reply, then give me feedback without making me feel silly because I have not been in a personal search for a long time, and then only once. I enjoyed speaking with her.

Pete Lamont

I worked with Jill J and she was wonderful. The data collection form is comprehensive and gives the writer lots of material to work with. Also the two phone sessions were invaluable in capturing and clarifying information. My profile looks fantastic and markets my capabilities in a way I could never have done by myself. Thank you.

Robert Law

Donna and Dionne, I would like to Thank You and Your Team for once again ‘knocking it out of the park’ with my recent Linkedin Update. Pam Allen is a tremendous asset for your organization! She is a true professional and outstanding writer that completed a first-class original Profile and then again on the Profile Update! Best wishes for your company’s continued success!

Richard Jenkins

Overall, great experience (even had my wife sign up too).

David Victor

I thought Richard did a great job, and the results are just what I was looking for. Not sure if I’ve shaken up the LinkedIn world yet, but at least my life and work are merged into “Me.” 🙂

Lorraine Wiseman

I really appreciated the level of professionalism and the manner in which my voice came through your writing.

Lois Nemcovsky

I loved my LinkedIn profile builder. Extremely professional and accurate, she worked magic. The coaching experience has been great too. Thank you so much, have already referred the service to many others and will continue to do so. Thanks for making my Frankenstein resume into a 2-page piece of magic I can be proud of!

Sara Julian

It was easy to sign up and go through the process. Ashley was the perfect person for me and I am so happy with her work. I learned a lot from her!

Chris Martin

Loved every part of it, especially your team!

David Holt

It was so exciting to have an expert consultant as my guide to helped me tell my unique story on LinkedIn! The business results were excellent!

Justin St. James, Esq.

Friendly, no pressure, service, and a staff who works with the client to make a killer LinkedIn presentation.

Matthew Slavik

Pam was great–fun to work with and very skillful. She’s also very good at keeping the project on track!

Paul Feicht

The entire process was well coordinated and thorough. I could not be happier with the end results. Thanks

Brett Lanuti

Donna and her team, we’re excellent a great fit for what I needed and were able to execute without a lot of back and forth.

Alonso Jose Da Silva II

Great work, they turned around what I didn’t like in an excellent description. Strongly recommended.

Joe Cox

Quick and explained my past better than even I could have!

Prince Nnah

Pam was amazing. She took her time to get to know me and write with her best judgment what represented me the most.

Gareth Moore

Great service, friendly, helpful team. Highly recommend the makeover for people who have not had to do a resume for a while.

Consent Preferences